NSIGHT AUTUMN
THE ART AND SCIENCE
OF BRAND STORYTELLING
8TH NOVEMBER 2018 8AM–11AM
The Club at The Ivy, London, WC2H 9NE
  • JOHN YORKE

    SPEAKER

    John Yorke is Managing Director of Angel Station where he works as a drama producer, consultant and lecturer on all forms of storytelling. He’s currently consulting on the future of EastEnders for the BBC and previously worked as both Head of Channel Four Drama and Controller of BBC Drama Production.

    John will be touching upon the science of storytelling, looking at “why” stories work, and how you can harness the power of story to create emotional attachment, build communities, and keep audiences coming back for more.

  • KEVIN RYAN

    SPEAKER

    Kevin is Global Marketing Director at LinkedIn. He heads up a global team of brand, content and community marketers at LinkedIn and lectures in Marketing at University College Dublin.

    Kevin will be sharing his guiding principles, looking at some of the most creative examples of brand storytelling, and discussing how LinkedIn is using stories to build humanity into its B2B brands.

  • Our Community

    THE WHOLE EVENT WAS NOURISHING - BOTH BODY AND SOUL - AND EMBODIED THE PRINCIPLES WE'VE BEEN DISCUSSING. SOCIALLY, CULTURALLY, AND STRATEGICALLY RELEVANT! PERFECT. THANK YOU.

    Unify

  • Our Community

    IT WAS A GREAT SESSION - REALLY GOOD TO HEAR FROM OTHER PEOPLE FACING SIMILAR CHALLENGES IN DIGITAL AND CONTENT.

    Ford

  • Our Community

    THANKS SO MUCH FOR PUTTING ON A GREAT EVENT AND FOR MANAGING TO GET MOIRA TO SPEAK WITH US ALL. IT WAS A REALLY GREAT GROUP WITH POSITIVE DISCUSSION AND FABULOUSLY DIFFERENT EXPERIENCE AROUND THE TABLE. I'M VERY GRATEFUL FOR THE INVITATION.

    Dixons Carphone

  • Our Community
    • Adobe
      Airbus
      American Express
      Arup
      Avanti
      Bacardi
      BAE Systems
      Basware
      Bloomberg
      BNP Paribas
      BNY Mellon
      Box.com
      BP
      Bupa
    • Capgemini
      Cisco
      Citrix
      Deloitte
      Dixons Carphone
      Domestic & General
      Dropbox
      Dell EMC
      EY
      Facebook
      Ford
      GE Capital
      Google
      Hitachi Solutions
    • HP
      HSBC
      HTC
      IBM
      Intel
      John Lewis
      JP Morgan Chase
      Lenovo
      Masthaven Bank
      Microsoft
      Nissan
      Pernod Ricard
      Post Office
      Royal Mail
    • SAP
      Sport England
      Starwood Hotels & Resorts
      Tata Communications
      TechUK
      Telefonica O2
      TSB Bank
      Unify
      Unilever
      VICE Media
      VMware
      Western Union
      Yahoo!
Why Nsight

We work closely with top-level marketers every day. In an ever-changing landscape, we understand how challenging it can be to establish coherent direction.

  • That's why we developed Nsight - as a forum for top marketers to engage in thought leadership discussions, share best practice, and help establish a common approach.

  • And beyond that, to develop a community of marketers at the highest level, both face to face and online.

Advisory board

DESIGNED BY EXPERTS

Nsight is governed by a volunteer Advisory Board of marketing leaders, inspirational professionals, and independent experts. Crucially, the board help to design topics and content, ensuring that the programme is future-focused, thought provoking, and targeted at the right level.

Markus
Kramer
ex CMO, Aston Martin and Harley-Davidson
PAST EVENTS
The Future of
brand purpose
PHILIP JACKSON
EX GLOBAL BRAND STRATEGY DIRECTOR, MONDELéZ
Spring 2018
The Future of
brand purpose
BENAZIR BARLET-BATADA
BRAND EQUITY LEAD, CADBURY UK&I
Spring 2018
The Future of
Customer experience
MOIRA CLARKE
PROFESSOR OF STRATEGIC MARKETING, HENLEY BUSINESS SCHOOL
Winter 2017
The Future of
Customer experience
MARK EVANS
MARKETING DIRECTOR,
DIRECT LINE GROUP
Winter 2017
The Future of
Marketing
PHILIPPA SNARE
EMEA MARKETING
DIRECTOR,
FACEBOOK
Summer 2017
The Future Role of
the CMO
David Smith
CHIEF EXECUTIVE OF GLOBAL FUTURES AND FORESIGHT
Summer 2016
Building a
Customer-centric
Organisation
Moira Clarke
PROFESSOR OF STRATEGIC MARKETING, HENLEY BUSINESS SCHOOL
Autumn 2016
Learning from Luxury Markus Kramer
LUXURY BRAND CONSULTANT    
Winter 2016
The new battlefield for
brand differentiation
Moira Clarke
PROFESSOR OF STRATEGIC MARKETING, HENLEY BUSINESS SCHOOL
Winter 2015
How to master Content
and Digital Storytelling in the age of Disruption
Mark Adams
VP & HEAD OF INNOVATION, VICE MEDIA
Spring 2016
The Power of 3D Computing Mark Stanley
CTO,
MICROSOFT'S LIFT LONDON
Spring 2017
Nteractive
Copyright 2017 Nteractive. All rights reserved.
Join the community
  • We’re delighted that you’re keen to join the Nsight community. Please fill in the form below to register your interest. It should only take a minute or two, and we’ll get back to you as soon as possible.

  • While filling in this form, please bear in mind that Nsight is open only to top-level marketers and experts. It’s maintaining this level of membership that allows for open and collaborative discussion under Chatham House rules.